Insights From The Future

Amanda Enstad

Feb 9

How Microsoft Clarity Can Improve Website Analytics Coverage

This morning I woke up to a fresh, thin layer of snow covering the neighborhood. Central Minnesota has been unusually dry this year, so...

Josh Silverbauer

Dec 11, 2023

GA4 - 2023's Top 5 Improvements & Top 5 Duds

The good, the bad, and the super confusing... Since January, Google has rolled out 44 GA4 updates, as listed on their ' What's New '...

Josh Silverbauer

Nov 16, 2023

Real-Time Campaign Tracking: Overcoming GA4's Traffic Challenges

GA4 Migration and Session-Level Data Challenges : We are now about six months into the big GA4 migration. At this point we’ve settled...

Josh Silverbauer

Sep 20, 2023

How to A/B Test for Free with Google Tag Manager, and Any Marketing Analytics Tool.

The death of Google Optimize is upon us. And wowee, aren’t you a little bit heartbroken. Gone are the days where you’ll be able to switch...

Josh Silverbauer

Jan 5, 2022

Hotjar Released User Segments with Filters in Continuous Heatmaps

When new features get released from programs that you use on a daily basis, the reaction tends to be mixed. Sometimes, these features...

Nick Eubanks

Jan 9, 2019

11 Reports To Analyze When Redesigning Your Website

Web design isn't just colors and fonts - it's form, function and usability. Tools like Google Analytics hold hidden gems to inform us...

Nick Eubanks

Nov 12, 2018

SalesForce Commerce Cloud SEO Issues & Solutions

Commerce Cloud (Now owned by SalesForce , formerly DemandWare) is an enterprise eCommerce management solution. There's a number of...