ANALYTICS
Analytics That Drives Action
Data without insight is just expensive noise. We transform your raw information into actionable intelligence that powers smart decisions and drives real business outcomes. No vanity metrics, no 40-slide reports, just insights that make you dangerous (in a good way).
How We Think About Data
The three rules that guide everything:
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Measurement should serve strategy. We track what moves your business forward, not what makes pretty charts.
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Context creates meaning. Numbers alone are useless. We provide the competitive benchmarks, historical trends, and industry context that turn data into decisions.
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Insights must drive action. Complex data becomes clear recommendations your team can implement today. Analysis paralysis is banned here.
What We Offer
Our Data Foundation? It Actually Works
Robust tracking is the critical infrastructure behind every meaningful insight. We build analytics ecosystems that transform scattered data points into a cohesive business intelligence machine.
What we build:
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Analytics architecture. Custom GA4, Adobe Analytics, or enterprise setups tailored to your reality.
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Cross-domain & cross-device. Unified customer journey tracking across your entire digital footprint.
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Tag management. Streamlined deployment through GTM that won't crash your site.
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Server-side tracking. Privacy-compliant collection that works even when cookies crumble.
Attribution That Reflects Reality
Out-of-the-box attribution models are marketing's biggest lie. We build custom models tailored to your business and unique customer journey.
Our advanced arsenal:
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Customer journey analysis. Complete path-to-purchase visualization with drop-off insights.
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Multi-channel attribution. Credit where credit's due across all touchpoints.
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Predictive analytics. Forward-looking projections that help you stay ahead of trends.
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Incremental testing. Scientific measurement of true marketing lift (not just correlation).
AI That Makes Data Work Harder, Not You
AI workflows enrich, qualify, and automate data before it hits your dashboards or CRM—filling gaps, scoring leads by intent and quality, and cutting the manual work that slows teams down.
What this means for you:
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Richer lead data. AI-driven enrichment from public and proprietary sources.
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Smarter scoring. Automated models that rank leads by behavior, context, and history.
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Real-time workflows. Enrichment and scoring that update as fast as your pipeline moves.
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Less manual work. Custom AI automation that streamlines reporting and removes repetitive tasks.
Dashboards for Marketers, Not Math Professors
We turn complex data into intuitive, actionable dashboards—giving every stakeholder what they need, all powered by cleaner data.
As a Funnel Certified Solution Partner, we build on a trusted, centralized foundation that delivers faster reporting, automated workflows, and confidence your stack follows Funnel’s best practices.
What you get:
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Cross-channel performance. Unified metrics across all digital channels.
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Custom data visualization. Visual storytelling that communicates at a glance.
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Competitive intelligence. Ongoing monitoring of what your competition is up to.
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Certified Expertise. Reporting designed and managed by certified Funnel experts.
Our Tech Stack
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Analytics Platforms: Google Analytics 4, Adobe Analytics
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Visualization: LookerStudio
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Tag Management: Google Tag Manager
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CRM Integration: Salesforce, HubSpot, Pipedrive
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Data Warehousing: Funnel
Data You Can Trust
We implement rigorous governance frameworks, ensuring your marketing data is accurate, consistent, and compliant:
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Regular audits to catch and fix tracking issues before they become problems.
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Comprehensive documentation (because nobody remembers the setup from 6 months ago).
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GDPR, CCPA compliance that keeps lawyers happy.
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First-party data strategies that reduce cookie dependency.
Proof, Not Promises
Ready for Insights That Actually Inform?
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Use this space to promote the business, its products or its services.