Cord-cutting reshaped distribution. Second-screen behavior changed engagement forever. Global rights deals demand market-by-market precision. And most agencies are still buying media like it's 2017. We built FTF to operate at the speed sports and entertainment actually move.
Fight cards, draft nights, season openers — buying windows open and close in 48 hours. Agencies built for annual planning cycles miss them entirely. Rights exclusivity, blackout rules, and broadcast obligations require a different operating model.
Every territory has different platform dominance, regulatory frameworks, and cultural context. Running the same creative in Lagos and London doesn't just underperform — it leaves serious ROI on the table in both.
Fight weekends, playoff runs, transfer windows — spend needs to ramp 10x in 72 hours and pull back by Monday. Most media teams aren't structured to move at the pace sports actually moves.
Courtside LED to streaming signup. Jersey patch to app download. When sponsors demand proof that activations drove real business outcomes, most teams don't have the attribution infrastructure to show it.
We didn't bolt AI onto an agency model. We rebuilt media buying, creative production, and attribution from the ground up around machine learning. The result: a system that operates at event speed, across every market, with full-funnel visibility.
Our AI models detect event-driven demand signals and scale spend in real time. Fight night, trade deadline, season launch: budgets shift within hours, not weeks. When the moment passes, we pull back automatically. No manual intervention. No wasted spend between tentpoles.
We run localized campaigns across 60+ territories simultaneously. That means market-specific creative, platform selection, bid strategy, and compliance handling. Our AI handles the combinatorial complexity that makes multi-market execution impossible for traditional teams to do well.
We map the full journey from casual viewer to DTC subscriber to merchandise buyer. Second-screen engagement, streaming platform onboarding, loyalty program enrollment: each touchpoint is instrumented and optimized. Not just awareness. Conversion. Retention. LTV.
We connect sponsorship activations to downstream revenue using multi-touch attribution models purpose-built for sports. Courtside placement to app install. Broadcast integration to PPV buy. Your sponsors get real numbers, not media value estimates pulled from thin air.
Managed paid media strategy across 60+ global markets for the world's premier MMA organization. Our AI-driven approach to event-driven media buying produced a 5x return on paid media spend, with real-time budget reallocation around fight cards, weigh-ins, and PPV conversion windows.
Drove an 85% subscriber growth rate for the NBA's DTC streaming product. We engineered a fan acquisition funnel that converted casual social followers through second-screen engagement into paying subscribers, with lifecycle campaigns that reduced churn through the off-season.
Every major league, federation, and entertainment property is rethinking how they acquire and monetize fans. The gap between AI-native and legacy agency performance is widening by the quarter. Let's talk before your next tentpole event.
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