Insights From The Future

Google's AI Overviews are driving clicks down across SEO and PPC; 61% lower organic CTR and 68% lower paid CTR on affected queries, with declines even when AO isn't present. In an answer-first SERP, inclusion matters more than position. Here's FTF's playbook to earn citations, protect revenue, and rebuild visibility.

Great AI output starts with great direction. In this guide, we break down how clarity, context, structure, and tone shape stronger prompts, and how to refine them using advanced techniques like role-based prompting, chain prompting, and iterative development. Learn how to turn AI into a true collaborator, not a wildcard.

Search isn't what it used to be, and neither is visibility. With generative and conversational AI transforming how users find, ask, and engage with information, traditional SEO tactics are no longer enough. In this post, we break down how AI-powered search is rewriting the rules of visibility, and how future-forward agencies like FTF are helping brands adapt, optimize, and lead in this new search era.

As artificial intelligence (AI) continues to advance, its impact on the world of technical SEO has become undeniable. From automating...

eCommerce growth soared in 2021, reaching a global peak of $28.5 trillion as Covid-19 forced consumers online to engage with brands in...

Your C-Suite executives want to invest in SEO. In fact, they want to allocate budget for every marketing channel capable of effectively...

Our survey showed people want the following content in an SEO Case Study I compiled responses from over 1,000 subscribers on our email...

The future brings with it all sorts of exciting opportunities for improved efficiency; screens are getting bigger, microchips smaller,...

Scaled across thousands of pages on an enterprise site, that small change = millions of visits. The difference between position 1 and 2...

I wrote this post 3 years ago to show the impact technical SEO can have on your organic traffic. The crazy thing is if they would've...

It’s not about ranking in position 1... Well, it's not only about ranking in position 1. Like all things that are driven by...

Commerce Cloud (Now owned by SalesForce , formerly DemandWare) is an enterprise eCommerce management solution. There's a number of...

There's a tendency to focus on keyword volume as the main metric when doing keyword research . This generally results in a spike in...

We’ve worked on over a hundred SEO campaigns this year. This gives us access to a ton of valuable data that helps us understand what...

Hey, everybody. I wanted to shoot a quick video and talk about an observation that I have been noticing more and more and more of as I...

Search engines use “ crawlers ” to discover pages on websites. These pages are then scored by hundreds of signals to determine if they...

When it comes to SEO , the devil is in the details. The nuances between some verticals can be slight, while the differences between...