Base Your Content on Research
Content Marketing is SEO No matter how small or how large your business, you’ll need to have a steady stream of content to appear on local search results. In order to rank on search engines, you need to implement those keywords we mentioned early into your content, whether you're writing a short blog post or a lengthy case study. It all matters. Unfortunately, your content isn't going to go very far if people can't find it when they are searching on Google. To make your content found, you need to utilize SEO. Don’t Assume You Know Everything Your Audience Wants
By publishing articles online, you can answer a potential customer's questions without even having to directly reach out. By publishing the advice and information you give in your store, you are able to provide a way for people to find and connect with you. You earn their trust and respect, and their business. If you're a clothing retailer, you can benefit by acting as both a publisher and retailer. Educate and inform your audience in the same place that they can buy your products and services. With that in mind, studying your audience's content preferences, is also extremely useful. Research your Audience
With that in mind, you must always stay on top of your site's analytics. You need to regularly analyze your content to see what is working for you and what isn't working for you. If your audience fails to watch your ten-minute video tutorials, you should find out if they like, share, and comment on shorter videos. Use Original Headlines
This goes without saying for being extremely important mass-communication. When would you want to click on a link with a dull, run-of-the-mill headline? It's just like judging a book by its cover --- there's no way to avoid it. Secondly, if the headline is not unique, it will have a hard time standing out on a result page even if a user searches your headline word-for-word. Don’t Generate Content...Write It
Add Variety to Your Content Strategy
Make your Content Shareable
By making the "share" buttons easily available, a reader can post the piece on a social media platform, which gets published to all of his or her friends/followers. Also, be sure to use all of the social platforms that your business uses to publish the content. (Just make sure you're not just posting a link without a description, or just asking someone to, "Check this out." You still have to lure them in!) Acquire Online Reviews From Your Trusted Fans
Always be Optimizing
How Every Business Can Succeed at Content Marketing
Be personal and genuine. Be consistent with your blog, your social media channels, and your newsletters and post on a timely schedule. Be original when speaking as the voice of your company. Remember: having a successful content strategy will help your business build its online presence. All it takes is a little bit of creativity.