FTF’s Head of CRO Joins the World’s Top Analytics Minds at Amplitude’s Marketing Summit in Amsterdam

When one of the world’s biggest analytics platforms calls your name, you answer, and you come prepared to influence what’s next.

This week, FTF’s Head of CRO, Josh Silverbauer, is joining an elite roster of digital leaders in Amsterdam for Amplitude’s first-ever Marketing Summit, a global gathering of the sharpest minds shaping the future of marketing analytics.

Amplitude (the platform powering giants like Walmart, Zoom, Square, Adidas, and DoorDash) has invited Josh to participate in a closed-door, round-table strategy session to dissect their product, stress-test the future of marketing measurement, and provide direct feedback on where analytics are headed next.

That’s not just a “speaker” invite. That’s a seat at the table where the future of data-driven marketing is being written.

📍 Amplitude Marketing Summit

 📅 November 20, 2025

 🌍 Amsterdam, The Netherlands

Why It Matters

Amplitude isn’t just another analytics tool. It’s one of the cornerstones of the modern data stack; a product used by the world’s most sophisticated brands to understand behavior, drive growth, and measure impact.

And when they went looking for leaders who could push their thinking forward, they called on FTF.

Josh’s invitation is recognition not just of his expertise, but of the way we operate as an agency: analytical, performance-driven, and obsessed with measurable impact.

It’s proof that our perspective doesn’t just shape client outcomes; it’s influencing the platforms that define how performance marketing is done.

Shaping the Future of Analytics

At FTF, we’ve always said great marketing doesn’t happen in isolation. It happens in collaboration. Amplitude’s Marketing Summit is exactly that: a collaboration between the builders of the tools and the strategists who push them to their limits.

From conversion optimization and predictive analytics to AI-driven testing, Josh will be representing the agency side of innovation, bringing our cross-channel performance data and growth frameworks into the conversation.

This isn’t about showing up. It’s about showing what’s possible when creativity meets precision; when experimentation meets impact.

A Proud Moment for FTF

As an agency, we thrive on velocity. We’re always moving, always iterating, always asking what’s next. Seeing one of our own recognized on the global stage by one of the industry’s most influential platforms is more than a win for FTF; it’s a reflection of the caliber of work we do every day.

Josh has spent his career redefining how brands test, learn, and grow, building systems that turn experimentation into exponential impact.

Now, he’s bringing that expertise to one of the most important conversations in analytics. And we couldn’t be prouder.

From the Future, to Amsterdam, and Beyond

The future of marketing isn’t about data for data’s sake; it’s about knowing what to do with it. At FTF, that’s what we do best.

Stay tuned for Josh’s insights from Amsterdam as he joins forces with leaders from across the analytics world to shape what’s next for marketers everywhere.